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Founded by Arab parents, keeping heritage alive for little ones.

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Welcome to our store! We specialise in Arabic embroidery, crafted with care and attention to detail. Explore our collection of soft neutral-toned essentials made to wrap your little ones, or as the ideal gift for any newborn or new parents.

  • Open cardboard box with a folded white card inside on a beige fabric background

    Premium Threads

    We use premium Madeira threads with tear-away backing and water-soluble film to keep the embroidery smooth and raised on the fabric.

  • Sustainable Packaging

    From our tissue paper to our packing tape, all of our packaging is fully recyclable or biodegradable.

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